The Challenge
How does Epilogue (an online Will creation platform) encourage more young adults to create a Will when death is the last thing any of them want to think about?
By showing them that a Will isn’t for them. It’s to protect what’s most important to them, their pets. Or their home, if they can afford one of those.
Fun fact: spouses were cut from this brief. Proof that dogs > humans.
Copywriter: Me again. It’s my website.
Art Director: Kristen Erdelyi