The Challenge
We’ve all matched with Sushi boy(s), “take me on an adventure” girl(s), and people who constantly quote The Office. Most people on Tinder use the same generic ice-breakers, basic bios, and unflattering profile pictures and wonder why they aren’t getting noticed.
We’re helping users stand out, making real connections easier by retiring those tired Tinder cliches.
Microsite. The ice breaker breaker.
Make love easier by fixing your first impressions: Openers, profile bios, and photos. With 1.6 billion swipes a day, standing out isn’t optional. It’s a numbers game when you’re looking for the one.
We’ll guide users through making an unforgettable profile with help from our Love Experts.
The Newly-Matched Game
Experiential & Mobile Game
An interactive kiosk placed in or near restrooms of popular bars and restaurants. We all swipe on the toilet anyway.
Choose your favourite opener. Get reactions from your fellow patrons.
Seeing that everyone at the bar hated your opening line might just convince you to try something different on Tinder.
Bad Line Bingo et. al.
Transmedia & Social Media Executions
Users can share them to their Instagram Story, ticking off lines and cliches they're sick of. Got Bingo? You get a free month of Tinder Premium because... you've earned it.
Instagram Q&A
Live sessions with love experts featuring Harry Uddoh and Dr. Lisa Marie Bobbie sharing their best Tinder advice.
TikTok Success Stories
Transmedia UGC
We’ll encourage users to share their positive Tinder experiences on TikTok using our hashtag #tindersuccess.